Author Brian Sheehan
Publisher powerHouse books
This book provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark (Kevin Roberts 2004) status. Loveworks shows in detail how many of the world’s top marketing companies, including Proctor & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory. These companies have maintained a laser focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works – anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.