Title David Report: Welcome To The Credibility Loop

Issue 4/June 2006

Description

Today we all know that we have to develop, innovate and find new ways to survive – either it’s business, personal or environmental concerns. At David Report we take our responsibility and focus on a business dilemma – why advertise when you can do something more powerful and actually both build your brand and sell more products/services by innovative R&D?

As you read inside, we argue for a shift from advertising into a design focused R&D. according to us this is the only way forward into tomorrow’s society and business life. Design is also the best way to visualizing your brand and your business strategy.

Be smart, question the advertising standard and go for a ride in our credibility loop, or in other words: build your brand through a smart design strategy.