To grant a global perspective on tourism’s impact on the international economy, the World Travel and Tourism Council (WTTC) and Oxford Economics estimate that the travel and tourism industry earns $6 trillion or 9.5% of the global GDP. Close to 260 million people are employed in the industry.
It’s predicted that by 2021 travel and tourism will account for $9.2 trillion of global GDP and 324 million jobs (WTTC & Oxford Economics, 2011). With this influx of tourists creates a need for crafts reflective of a destination’s story, culture and identity.
In the Materials Innovation Centre’s next exhibition: CRAFT+25@dashboard, an indispensable contrast is showcased to visualize the interplay of inspiration between traditional crafts and digital media.
A display of crafts captures the importance of tangible expressions of heritage, history, and culture as these elements unify to form a tourist destination’s identity and flavor. Essentially, to carry home craftwork from specific destinations could translate into bringing a portion of their identity.
MATIC’s dashboard transforms into a display of crafts from creative destinations around the Philippines and Asia. Artisan-made and hand-crafted items from:
- Cebu, Philippines
- Bohol, Phillippines
- Damyang, South Korea
- Chiangmai, Thailand, and
- Hanoi, Vietnam
- And TRIP items from DTI are showcased.
Similarly, the digital media displays were developed and executed by the rich creative community of Cebu City; illustrators ranging from students, the academe, industry and idea generators.
These artworks, illustrations and animations communicate their vision of MATIC’s strategic direction and ethos as it springs forward into the next 25 years. Not only do they reflect the present identity of Cebu’s creative landscape but also their map of the future.
CRAFT+25@dashboard opened with an update on the craft and tourism industry last June 27, 2016, 9:30AM. CRAFT+25 dashboard display will run until November 2016 at the Materials Innovation Centre (MATIC). Visitors may drop by on weekdays between 9:00am to 5:00pm.