Title Business Model Generation
Author Alexander Osterwalder & Yves Pigneur
Publisher John Wiley & sons, Inc., Hoboken, New Jersey
Description “Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.” (Business Model Generation)
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