Charity Oh

Business Model Generation

CPTitle  Business Model Generation

Author  Alexander Osterwalder & Yves Pigneur

Publisher  John Wiley & sons, Inc., Hoboken, New Jersey

Description  “Disruptive new business models are emblematic of our generation.  Yet they remain poorly understood, even as they transform competitive landscapes across industries.  Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.” (Business Model Generation)

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