Title The Innovation MAZE; 4 Routes to a Successful New Business Case
Author Gijs Van Wulfen
Publisher BIS Publishers, Amsterdam
Description “When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market. This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or service…It’s written for start-ups, entrepreneurs, managers and consultants.” (The Innovation Maze)
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