Title Small Data: The Tiny Clues that Uncover Huge Trends
Author Martin Lindstrom
Publisher St. Martin’s Press, New York
Description “Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ‘small data’ in his quest to discover the next big thing. You’ll learn…How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. How a magnet found on a fridge in Siberia resulted in a U. S. supermarket revolution…” (Small Data)
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